Clear-cut decisions

“If we take the ends to be our core goods, then they are satisfactory ends for the purposes of justification" (Moor, 112).

This quote is an excellent example of Moor's thinking, because it identifies the importance of establishing values on which to base decisions. However, "our core goods" does not articulate the nature of the selected values that serve as the basis for justifying decisions. Fundamentally different cultural values could lead to decisions having very different consequences, depending on the cultural context of the "core values".
For example, developers in Montana may view real estate development as positive; but ranchers may regard development with suspicion and even hostility, because land development is perceived as threatening to rancher's livelihood and way of life.

The impact of decisions and the resulting consequences may depend on one's circumstances and point of view. Using "just consequentialism" as the basis for making decisions may result in controvery, particularly when all parties affected do not have the same values.
In addition, while different groups may hold some values in common, if a remarkable difference of opinion regarding an isolated value exists, the decision may be regarded in a less-than-favorable light by some, even if the decision is based on most of the core values. While Moor addresses this possibility by advocating the greatest good for the greatest number as a method of determination, circumstances are not always clearly quantifiable.